Soho Ivory Blush

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Soho Ivory Blush

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Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

RoomvoTopdownImage

RollImage

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

Soho Ivory Blush

$10,360.00

$8,288.00

Hand-knotted from high-pile cocoon silk and low-pile NZ wool, our Soho Rug blends blush, mustard, soft beiges, and warm greys into a rich, textured design. The interplay of high and low piles creates a luxurious depth, making it a sophisticated yet cozy addition to any modern room.

size guide

300 x 240 cm

270 x 180 cm
300 x 240 cm
360 x 270 cm
420 x 300 cm
Custom

Select Colour

Ivory Sage

Ivory Blush

Shipping & Returns

Ships to: Australia Wide from Melbourne

Delivery calculated per shipment: View our shipping policy here

Prices are calculated at checkout prior to being charged

14-Day returns: Terms and Confitions apply

Technical Details

Cocoon Silk

New Zealand Wool

NZ Wool is dirt and stain resistant and will look great for a long time just by vacuuming regularly.

Hand Knotted

Due to their density, craftsmanship and use of premium wool handknotted rugs are the most durable of all.

When should I book a professional clean?

A general rule of thumb is every 12–18 months for a standard professional clean. Every 6–12 months if it’s in a high-traffic area (living room, hallway etc.) Every 2–3 years for low-traffic or decorative rugs.
How do I safely clean my Hali rug at home?

Depending on the fibers and knotting technique of your rug, your dealer should be able to give you clear advice on how to spot clean yourself and should also refer you to a cleaning professional if you happen to have a nasty accident.

What should I do if I notice loose fibres on my rug?

Do not pull them out as this can damage the weave and make it worse. Trim the loose fibres carefully using sharp scissors so they sit level with the surface. Vacuum gently on a low setting (no rotating brush) to keep fibres under control.
What cleaning products should I avoid

For Hali rugs, the biggest risk comes from harsh or overly wet cleaning methods rather than dirt itself. Its best to avoid bleach or whitening agents, strong alkaline cleaners (high pH), enzyme cleaners (in most cases), oxi/oxygen-based stain removers, dishwashing liquid or laundry detergent, anything with optical brighteners.
Is it normal for the rug to fade over time?

Gradual softening of colour over a few years, slight lightening in high-traffic areas and minor change in tone from sunlight exposure are all completely normal.
How should I maintain my Hali rug day-to-day to keep it looking its best?

Some day-to-day habits you can practice are vacuuming 1–2x per week using a low-suction setting and no rotating brush (this protects the fibres). Shake out smaller rugs when possible as this helps remove dust before it settles deep into the pile and keep shoes off where you can to reduce dirt, oils, and long-term wear.

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